FAIL FUCK FUCKIT

An exercise in trying new things, failing fast, forgetting failure, or simply finding something more exciting. Chapters 1-3.

Chapter 1 — Swag Swop. I created SWAG SWOP, an apparel brand inspired by the world of crypto day trading, dedicated to all the finance bros and babes. I realized crypto is a wild west, an unchartered landscape mainly compromising of scattered uber-art-directed projects or "complete" anonymity. I scoured the phrases used in the crypto world and tuned them into frat-house humor. The shop was set up on Shopify and directed to a print-on-demand vendor. Once again, creating a brand in a non-branded area was a simple experiment and making a passive income side gig. The fun factor certainly made up for the sales, which were zero.

Chapter 2 — Berlin Vibes Only. I actually do love design, and I do love my job. I was sucked into some stock photo abo terror, so I wanted a way to use up my leftover credits. I somehow caught onto the "good vibes only" wave, took cute animals and combined them with a generic "but coffee first" texting niveau, and came up with about 25 slogans, images, and posters. Then set up an Etsy shop just to see how Etsy actually works, compared to Squarespace commerce and Shopify. Finally, I wanted to exploit my hometown of Berlin and its coolness and packaged the whole drama under "BERLIN VIBES ONLY" ala "berlin is my inspiration" or "i ❤️ berlin, even when i dont sometimes." Once again, an exciting project with zero sales, but simply an experiment in brand building and the whole passive income print-on-demand thing.

Chapter 3 — Half A Bath. As a Pisces, I love water and bathtime. I call the bathtub my second office. It is a place of peace, focus, and revitalization. I am obsessed with optimization and inspired by the bathtubs of Japan, and I realize that water will soon be the new gold. With the luxury of a bath combined with the compactness of Japanese homes, the idea of HALF A BATH was born by somehow halving the standard European bath - saving water and, of course, money. As ambitious as this project was, it ended at the sketchbook. Creating an easy-to-install and remove solution was (simply) impossible. But is this a good idea? Is there a market for this? im no engineer, but I love the idea and the name.